Why you need a mobile-friendly website

Why you need a mobile-friendly Website with responsive Web Design

Mobile Usage with the phone

Outside the office I prefer surfing the Internet with my mobile phone. And you know who else? Millions of other Internet users. As a website owner, I bet you would like those people to enjoy your site as much as desktop users, or even more. That is why you need to make it responsive and mobile-friendly.

Responsive and mobile-friendly websites

What is the difference between mobile-friendly website and responsive website?

Responsiveness means that elements of your site change their layout and structure to adapt to the size of the screen they are being viewed on. It is very important in terms of your UX (user experience). The site has to look just as good on a tablet or smartphone as it does on your computer monitor.

In the mobile layout, fewer elements appear on the screen at the same time, but they are large enough for users to see clearly and interact with. No horizontal scrolling is needed. To create a responsive site yourself, you’ll need to have some experience in CSS.

Yet, responsive web design alone does not guarantee mobile friendliness. For the site to be fully mobile-friendly, it needs to meet a number of other requirements. Most importantly, all your content has to be accessible on hand-held devices. That means you should avoid using outdated software like Flash, which displays only on desktops.

Your texts should resize correctly so that they are readable without pitching and zooming. The links should be far enough apart from each other for users to tap on them easily. After all, for Google and other popular browsers it’s all about your site’s efficiency. The easier your site is for your visitors to browse, the better it’s ranked.

SEO value and Google’s “mobile-friendly” algorithm

Back in April 2015, Google released a new algorithm, which crawls the sites on the web and labels them as either mobile-friendly or not. This label then determines the site’s ranking in searches performed on mobile devices. Google shows the sites that it found to be mobile-friendly first in its search results.

What does that mean? In addition to other SEO strategies you employ, you will need to make your site mobile-friendly to beat your competitors. To create a level playing field, Google shares advice on how to make your site mobile-friendly.

Check your website with the Google Mobile Friendly Test

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