Property Marketing Video – Benefits for Real Estate Agents and Owners / Sellers
Real estate relies heavily on visual motivators. There is no better way to show off the virtues of a home than through video. A video gives the prospective buyer the feeling of moving through the home, and is far more descriptive of the space than still images can ever hope to be. Real estate video marketing conveys information effortlessly and quickly. Viewers can see how rooms and spaces connect and get a feel for the flow of the house or property. A video is also a great way to show accurate room size and home features.
With reference to a research from the National Association of Realtors (NAR), 73% of sellers would choose a real estate agent who could market their property with video, but fewer than 5% of agents actually do this!
YouTube is the second largest search engine, behind Google. If your website is properly optimized and includes a video, you’re 57% more likely to show up on page 1 of Google search results. Higher search result rankings mean more home buyers find your listings.
People generally go online to obtain information, to solve a problem or to be entertained. Adding a video to your real estate or single property website helps them do all three at once! You can also convey the necessary information in a fraction of the time, as opposed to text. This means your website visitors get everything they need in a short amount of time. This is perfect.
A video is indispensable as part of any real estate professional’s online marketing plan. Home buyers are using the internet to search for homes, first and foremost. Your target market is online. And while the average visitor spends a mere 48 seconds on a website, that time increases to a full 5 minutes and 50 seconds when the website includes a relevant video.
A video will showcase a property listed for sale and can be easily shared online. Buyers from literally the entire world can view the property.
– A Hollywood Style Movie Trailer for your Property! –
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Some Examples:
